How to Increase your Rate of Sale in the On-Trade Off-Trade

In field sales, it’s not just about winning a business. It’s about giving your product the best chance at success by monitoring its rate of sale, and the factors that affect this. In this guide you’ll learn:

How to reorganise your data and get to the bottom of your ROS challenges
What the drivers behind your rate of sale are, and where to focus your efforts
The most effective tactics to successfully intervene with underperforming sites
Tips for doubling down on success in all scenarios

More on our 'How to increase Your Rate of Sale in the On-Trade Off-Trade' Guide

Who's it for?

Leaders in FMCG and Alcoholic Beverages sales who want to get a higher ROI on each of their wins.
Professionals who need scalable ways to reduce One Order Wonders, and double down on success by going beyond the initial listing win and want their products ordered, poured and moving off the shelves.
Brands that want to agree better terms with their distributors by demonstrating they have a popular and growing product through rate of sale data.

What's inside?

How to identify great accounts, and not so great accounts.
About interventions and check ups that get you beyond that initial listing and put you in front of consumers in venues.
Quick wins for increasing rate of sale in the on and off trade.

What you'll learn

Do you have more success in theatres and hotels than bars near train stations? Does this mean you need to change the venues you’re approaching, or does it mean you need to find a new way to serve your product in the venues you’re struggling with? You’ll find a way to use your data to discover trends, and ask the right questions when you’re visiting your stockists.
When you’ve found the formula for success, are you doubling down on the success to make it even more fruitful? We’ve got some ideas to get you started inside.

Read our other guides on getting better results for your brand through Field Sales

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Who's using Bowimi and what do they say about it?

The only challenge you'll have with Bowimi is what to do with the time saved not having to analyse massive spreadsheets and disparate data any more. We're about a month into the team using Bowimi and it's already changed the game for us. Getting set up with Frankie was a dream, can't recommend enough.

If I could offer a 6 star review I would. All steps from initial engagement, to onboarding to post-launch follow up have been immaculate. Excellent team, where we really valued the in person training session at our HQ. Frankie and Will in particular are an incredible duo to work with - helping us build the perfect dashboard. Responsive with follow up queries, and really understand the needs of our business. Would recommend to other businesses looking to utilise a field sales team & CRM.

Bowimi is completely indispensable now. I wasn't sure if I needed Bowimi, and the sales team where very helpful in showing all the features and capabilities of the product.... now I don't know if I could live without it. It has done wonders for managing existing clients, and finding new prospects.