🪦 RIP Retro Tracker Spreadsheets, Manage Your Contracts in Bowimi
RIP to Retro Trackers
It’s time to say goodbye to the spreadsheet you’ve been relying on for years to keep track of contracts with bars. Instead, get visibility and control back with contracts you can track and manage where you’re already doing the rest of your field sales activity. Bowimi is the first CRM to implement contract management alongside all of our other features like route planning and prospecting, and it’s all down to our customers’ needs and our own experiences in the industry.
Before working in the drinks industry, I naively assumed that the products sold in a bar were purchased directly from the brand. Oh, how simple that would make things…
But then I learned that for brands to scale, they must step back from the task of delivering their products directly to the bars that stock them. Instead, they rely on distributors—lots of them—operating in every country where they want their products to be available.
So, once distributors are selling and delivering their products, all the brand’s problems are solved, right?
Not quite. Here’s why:
Enter the Brand Ambassador
This is where brand ambassadors come in. Their job is to walk into bars, introduce the products and brand, and make them irresistible for the bar to stock. Once a bar starts carrying the products, ambassadors activate the brand within the venue, ensuring it gets maximum visibility and sales.
This requires real skill and a strategic approach. Contracts are a vital tool in this process. They help brand ambassadors to:
- Make the product more appealing for the bar to stock
- Secure a minimum volume commitment
- Establish key terms with the bar, such as ensuring the product becomes the house gin or is featured in a minimum of three cocktails
In return, the bar receives incentives such as cash, free stock, or a combination of both.
Scaling Contract Challenges
Now imagine you have 10 sales reps, each managing 50 contracts. That’s 500 contracts to keep track of—plus their pipeline! This introduces a host of new challenges:
- When are the contracts expiring?
- Which contracts are meeting their minimum volume commitments, and which aren’t?
- Who has been paid? How much, when, and where are the invoices?
- Which bars have contracts? Which don’t? Which are still in negotiation?
- How much money will you need to pay out next month?
And so many more questions. Even gaining basic visibility into these contracts and their terms can be a daunting task.
A Smarter Way to Manage Contracts
We’re solving all these problems for companies managing bar contracts with our premium Contract Management feature.
Our first release launches this December with a select group of Bowimi customers, followed by a wider rollout in Q1.
Each month, we’ll be adding more functionality to streamline how contracts are tracked, monitored, and managed. Goodbye, retro trackers. Hello, clarity and control!
Watch our initial walkthrough here:
Bowimi is a CRM built for field sales
Bowimi was developed specifically for field sales by field sales experts. With over a decade of firsthand experience, we understand the tools reps and managers need to perform at their best and communicate effectively with stakeholders. Our platform empowers reps with everything they need to not only meet targets but to exceed expectations and grow your business.
