People who leave a Bowimi business wish that they could get it back.
Talonmore, a rising brand in the non-alcoholic drinks sector, faced challenges in scaling their field sales efforts when they transitioned into the On-Trade market. By adopting Bowimi’s field sales platform, they streamlined their sales processes, improved venue targeting, and significantly boosted their presence across Edinburgh’s bar scene.
This case study explores Talonmore’s journey, the challenges they faced, and how Bowimi helped drive their growth. Watch our chat with Jack their Sales Manager below, or read on to find out more.
Who are Talonmore?
Talonmore is a bold and innovative non-alcoholic drinks brand founded in 2020. The non-alcoholic spirit is inspired by Edinburgh’s history and natural surroundings, with a ginger and cinnamon flavour complemented with malty notes and fruit sweetness.
In 2024, Talonmore set its sights on expanding into On-Trade venues, prompting the hire of Jack to lead this initiative. Jack, who had no prior drinks industry experience, quickly adapted to the sector with the support of Bowimi’s platform. The company now operates with two active Bowimi users, driving their growth in the On-Trade space.
What problem did they have?
Before adopting Bowimi, Talonmore was looking to implement a CRM and had been considering using Salesforce. However, from previous experience Jack found Salesforce to be overly complex and ill-suited for managing field sales in the drinks sector. With limited experience in the industry, he needed a platform that was intuitive, efficient, and tailored to the unique demands of field sales. Without a streamlined system, Jack struggled with venue prospecting, planning his routes, and managing sales conversations effectively.
The Bowimi solution
That’s where we come in. Bowimi provided Talonmore with a powerful yet easy-to-use solution that transformed their sales approach, with key features including:
Mapping & Route Planning
Essential for navigating Edinburgh’s dynamic bar scene and beyond, Bowimi simplified route planning and ensured Jack could efficiently visit venues with varying opening hours.
Wholesaler-Based Prospecting
With Scotland’s four main wholesalers forming a crucial part of the drinks trade, Bowimi helped identify venues supplied by specific wholesalers, streamlining prospecting and outreach.
Ease of Use
The user-friendly mobile app provided a seamless experience for Jack, ensuring he could manage tasks on the go with minimal effort.
Insights & Reporting
Bowimi’s data insights allowed Talonmore to track sales performance, identify trends, and improve decision-making.
Trusted by Bigger Brands
Knowing that established brands also relied on Bowimi gave Talonmore the confidence that they were investing in a scalable and proven solution.
Results from Bowimi
Since adopting Bowimi, Talonmore has experienced significant growth and operational improvements. Here’s just a few ways Bowimi have boosted their field sales:
Expanded Venue Presence
Talonmore have grown from just 10-15 venues to nearly 60 since using Bowimi, demonstrating the platform’s impact on supporting and scaling their outreach.
Enhanced Sales Conversations
Bowimi’s data insights allowed Jack to compare successful venues, strengthening his sales discussions.
Time Saved
With smarter route planning and Bowimi’s ‘nearby’ feature, Jack maximised his time between meetings, allowing for spontaneous check-ins and improved efficiency.
Customer Success with Bowimi
From the start, Talonmore have valued our responsive and personable customer support. Regular conversations with the Bowimi team helped Jack optimise his reporting and develop clear plans for 2025. He also appreciated Bowimi’s quick support responses and proactive approach to feature requests, as well as our Co-Founders reaching out to check in on their experiences with new features.
Future with Bowimi
As Talonmore continues to expand its team, Bowimi’s intuitive platform ensures that onboarding new hires will be smooth and efficient. Jack confidently recommends Bowimi to other businesses in the drinks industry seeking a streamlined, effective solution for field sales management.
