We had the pleasure of speaking with Carl Plinston, Founder of NXUS Drinks, to learn more about their growing business and why they chose Bowimi. Carl shared how our platform has assisted in scaling their agency and supporting the brands they work with, driving growth and delivering value every step of the way.
Bowimi have been a fantastic partner for NXUS Drinks, offering the us guidance, flexibility and a great value solution as we grow both sales presence and brand portfolio. The app is a necessity for our on-trade team, allowing for instant reporting on KPIs and consolidating customer information in a useful, friendly manner.
Who are NXUS Drinks?
Hi, I’m Carl Plinston, the founder of NXUS Drinks. We’re a premium beverage distribution agency, and we specialise in spirits and liqueurs. Our mission is simple: we’re here to add value. Whether it’s for our customers or brand partners, we aim to make a real difference by delivering creative trade initiatives alongside some of the best products on the market.
Since NXUS Drinks began in May 2023, we’ve supported the launch of some fantastic new brands like Ten To One, Khoosh and Dr. Hostetter’s. At the same time, we’ve been driving growth for established brands like Mijenta Tequila and Salcombe Gin. It’s been an exciting journey so far, and we’re just getting started.
What problem did they have?
As a new business, we didn’t have a CRM system in place initially. But having worked with a range of tools in the past, I knew exactly what I wanted: something scalable, easy to use, and great value for money.
One of the biggest challenges was finding a tool that could grow with us while still being simple enough for the team to adopt quickly. I’d seen how clunky or overly complex systems could slow things down. Bowimi stood out right away for its clean, user-friendly interface, the valuable insights it provides, and its seamless integration with Google Maps. It ticked all the right boxes for what we needed.
The Bowimi solution
Bowimi has quickly become an essential part of how we manage our field sales. It’s made everything smoother and more effective. Here are the features we rely on most:
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Performance Insights
Keeping track of team performance and sales visits is so much easier now. It gives us a clear picture of what’s happening in the field. -
Geo-Mapping
This feature helps us visualise our current accounts and find new prospects. It’s been a game-changer for planning and managing territories. -
Reporting Tools
The reporting functionality is fantastic. It’s allowed us to provide our brand owners with detailed, transparent updates, which has really strengthened those partnerships.
With these tools, we’ve been able to take our field sales efforts to the next level, helping our team work smarter, not harder.
Results and Success
Bowimi has had a big impact on our business, and the results speak for themselves:
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Better Reporting
The advanced reporting features have saved us so much time and given us insights we can actually use. Our brand partners love the clarity and detail we’re able to provide now. -
Improved Productivity
By streamlining our sales processes, Bowimi has freed up time and made our team more efficient.
It’s not just about saving time, it’s about using that time to focus on growth and delivering more value to our customers and partners. Bowimi has really helped us do that.
Support and Customer Service
The team at Bowimi has been brilliant. Frankie and the rest of the Customer Success team are always there when we need them. Whether it’s refresher training for the team or fine-tuning our reports and dashboards, they’re always happy to help.
What really stands out is how responsive they are. They listen to our feedback and are open to making changes based on what we need. It’s clear they genuinely care about helping us get the most out of the platform.
Summary
Bowimi has been a game-changer for NXUS Drinks. It’s made managing field sales simpler, faster, and more effective. From the intuitive features to the incredible support team, it’s clear that Bowimi is more than just a tool. It’s a partner in our success.
We’re excited to keep growing with Bowimi by our side. If you’re looking for a platform that truly understands field sales, I couldn’t recommend it more.
