We're saving a sh*t ton of time.
A year on from their launch, Froth Distribution are now fully fledged across the UK as the sole distributors of Stone & Wood Pacific Ale, and have even launched their own alcoholic ginger beer, Dusty’s.
From day one, Froth have used Bowimi to power their growth. Co-Founder and Director, Cale Watts, shares how the platform has been a game-changer for their field sales, order management, and overall start-up acceleration.
But we’ll let Cale take it from here. Watch the full case study below!
Who are Froth Distribution?
Froth Distribution is a UK-based company specialising in distributing premium alcoholic beverages. They are best known as the exclusive distributor of Stone & Wood’s Pacific Ale across the UK and Ireland. In addition to handling distribution for other brands, Froth is expanding into creating their own products, such as Dusty’s—a bold alcoholic ginger beer. Their expertise lies in building strong connections with venues and retailers to help brands thrive in competitive markets.
What problem did they have?
Before Bowimi, Froth Distribution struggled with clunky sales tools that just didn’t cut it. Their old CRM was basic, frustrating to use, and stuck on laptops—far from practical for a fast-moving team. In their early days, they got by without KPIs or a proper system, but as they started scaling, it was clear they needed a smarter approach. Having seen Bowimi in action at Stone & Wood, they knew it was the perfect fit. Now, Bowimi is their go-to platform for planning, managing, and smashing field sales goals.
The Bowimi solution
Bowimi has revolutionised Froth Distribution’s field sales operations, saving them time and streamlining their processes. Placing orders, once clunky and email-heavy, is now seamless—orders are placed on-site, invoices auto-generate in Xero, and clean delivery docs keep logistics smooth.
Tracking their customer visits is effortless, with key details and history at their fingertips, enabling a personal touch every time. Cale claims it’s everything from being able to check an account to remember the name of the person they’re going to meet, to being able to share this information seamlessly across the team in the platform. With route planning, prospecting, and automatic admin all in Bowimi, we save the team an entire day each week, freeing them to focus on growth.
For a new business, Bowimi’s easy setup was a game-changer, eliminating admin headaches. With Froth’s growth plans to expanding their team, transferring accounts to new reps is seamless.
Froth would 100% recommend Bowimi to any business ready to scale smarter, in particular smaller businesses who need to consolidate all the clunky, moving parts that come with starting a sales business.
