With over 100,000 independent retailers dotted around the UK, not to mention other categories like coffee shops, they are a crucial part of any local area and in fact society as a whole. They give a character and identity to a neighbourhood that the big chains and retailers can never do. Furthermore, they channel money into the local community and showcase a range of new and exciting products.
The trouble is, if you are one of the brands trying to sell into indys, they can be hard to nail down. By their nature, they don’t have large, iconic logos or the most expensive real-estate on the highstreet meaning they can be easy to miss (maybe less so for Bermondsey’s F***offee…). Each one will have a differently structured way of dealing with suppliers like you. Therefore it is paramount that you can have an efficient way of locating, route planning and recording information against these prospective accounts.
Cue Bowimi.
Our platform makes it easy to search for independents, plan your route between them and record crucial information for future reference. You can instantly filter by previously recorded information such as where you have left samples or who the distributor is, whilst also checking on some new prospects in the local area. With a couple of clicks you can then optimise the best route between all these new and existing accounts and boom, you’re ready to attack the day and hunt down those indys.
Without a tool like this, your field sales team will waste valuable time scrolling through spreadsheets and can risk annoying even the most patient of shop managers with the same questions you asked a few months ago…
So whether it’s Dalston’s edgiest new coffee house, your nearest rustic (pricey) farm shop or just the local, reliable convenience store, we’re here to make your field sales to independents a breeze.
Check out the videos below to see how to use our tagging and route planning features.
